Other than "New Coke", what are the biggest marketing mistakes we have seen from big business?
Ford discontinues its top-selling Taurus, realizes its mistake, and rebrands the Five-Hundred as Taurus
Volkswagen thinks they are Porsche and abandons the low-end market that it once dominated to develop the Phaeton
Microsoft Live -- Company executives admit that they don't even know what it is.
Computer Associates changes name to CA to deflect attention from accounting scandals and executives going to prison
Decades of American car manufacturers releasing basically the same car under 2-3 different manufacturer names.
And More...